Developing e-commerce models at the commune and ward levels not only expands business opportunities and boosts goods consumption but also helps narrow the digital divide between regions, creating new momentum for the digital economy and achieving double-digit growth targets for the 2026-2030 period.
E-commerce expands growth potential from the grassroots.
Speaking at the 2026 National Conference on E-commerce in Communes, themed “Industry and Trade Bringing E-commerce to Communes: A Launchpad for Double-Digit Growth,” organized by the Ministry of Industry and Trade on November 11th, Mr. Tran Quoc Tuan, Director of the Department of Industry and Trade of Vinh Long province, stated that the locality has abundant agricultural products. However, many businesses still operate on a small scale, and their ability to access markets, build brands, organize distribution, and apply digital technology is uneven. If relying solely on traditional consumption methods, output is easily limited by geography, seasonality, and intermediaries.
Based on that reality, Vinh Long has implemented the “E-commerce Commune – Cho Lach Rising” model on three foundations: People know how to produce and sell goods in the digital environment; products have transparent information, good images, and clear origins; and payment, logistics, and customer service operate smoothly.
From August 17th to October 19th, 2026, the model attracted 66 participating sellers, exceeding the target of 60; bringing 1,340 products to the digital environment, 67 times the initial goal; and organizing 4 intensive training courses. The Cho Lach seller community generated over 50,000 orders and sold nearly 77,000 products on TikTok Shop; posting over 5,445 videos and articles, attracting 184,500 interactions and 2.6 million views.
In particular, the livestream session “Cho Lach Community Rising Up” on October 21, 2026, recorded 2,330 orders in 3 hours, reaching 4.1 million viewers. According to Mr. Tran Quoc Tuan, people are beginning to form confidence in their ability to master digital tools, proactively reach customers, and expand their markets.
Based on practical implementation, Vinh Long believes that a sustainable development model must begin with specific entities and products; training must be linked to practical operations; and the entire operational chain must be ensured, from product quality, packaging, delivery, to customer care. The commune government needs to act as a connecting point, the Department of Industry and Trade should provide expertise and resources, while platforms, associations, and businesses should supplement with necessary tools, skills, and infrastructure.
The model in Vinh Long is one of three pilot locations for the “E-commerce Commune/Ward” model, implemented by TikTok Shop in collaboration with the Department of E-commerce since January 2026. These locations include Binh Lu (Lai Chau), Phuong Duc ( Hanoi ), and Cho Lach (Vinh Long). The model aims to address bottlenecks in training, operational capacity, product standardization, supply chain stability, logistics, and effectiveness evaluation methods. The key focus is building a platform for people to conduct long-term self-employment, rather than simply listing products on platforms or organizing temporary livestream sessions.
According to Ms. Tran Thi Tan, representative of TikTok Shop, the model is designed flexibly according to the strengths of the products and the conditions of each locality. After the pilot areas, three provinces and cities have plans to expand to Than Uyen ( Lai Chau ), Bat Trang, Thu Lam (Hanoi) and other areas.
Bringing e-commerce to rural areas creates new growth drivers.
Speaking at the conference, Deputy Minister of Industry and Trade Nguyen Viet Son stated that bringing e-commerce to communes is a direct implementation of major policies: the goal of achieving an average economic growth rate of 10% or more per year during the 2026-2030 period, with the digital economy reaching approximately 30% of GDP as stipulated in the Resolution of the 14th National Congress; the requirement for “double-digit” growth as stated in Conclusion No. 18-KL/TW; and Resolutions No. 57-NQ/TW and No. 68-NQ/TW of the Politburo .
In fact, Vietnam’s e-commerce market is maintaining a high growth rate. By 2025, the market size is expected to reach approximately US$31 billion, an increase of 25.5%, accounting for about 11% of total retail sales of goods and consumer services. In the first 10 months of 2026, total retail sales of goods and consumer services are projected to reach VND 6,618.9 trillion, an increase of 13.5%.
However, development remains uneven across regions. According to the Vietnam E-commerce Association, the ratio between Hanoi, Ho Chi Minh City, and other localities will still be at 70-30 by 2025.
To promote the widespread development of e-commerce at the commune level, Deputy Minister Nguyen Viet Son requested that units under the Ministry provide guidance on statistics, practical training, standardization of OCOP products, and enhanced traceability. Provincial Departments of Industry and Trade should incorporate e-commerce into their growth plans; commune-level authorities should designate focal points, assign tasks, and monitor the number of selling households, orders, and revenue. Platforms and postal businesses should cooperate to reduce delivery costs and provide data for evaluation.
According to the Deputy Minister, the effectiveness of the model is measured by the number of people who can sell their goods themselves, the stable output of products, and improved income, thereby contributing to promoting the digital economy and achieving double-digit growth targets.
Presenting the introductory remarks on the “E-commerce Village Map 2026,” Mr. Nguyen Van Minh, Editor-in-Chief of the Industry and Trade Newspaper, stated that after reviewing the information portals of 3,321 communes, wards, and special zones, out of 2,497 units with sufficient data, 587 communes implemented e-commerce activities organized by the commune government; 178 communes reported results, and only 18 communes published the number of orders, revenue, or number of households selling goods. These figures show that the implementation of e-commerce at the grassroots level still needs to be more substantive, especially in the monitoring and measurement of effectiveness.
To realize the goal of having 60% of communes with online merchants by 2030, Ms. Nguyen Thi Minh Huyen, Deputy Director of the E-commerce Department, suggested that local authorities proactively select areas, identify advantageous product groups, survey the needs of businesses, and arrange on-site support points. The Department of Industry and Trade is responsible for guiding, connecting resources, and monitoring results; platforms and service providers should support skills, tools, delivery, and market access.
Thu Trang/News and Ethnic Groups Newspaper
Original article
https://baotintuc.vn/mo-hinh-xa-phuong-thuong-mai-dien-tu-thuc-day-tang-truong-hai-con-so-post1401853.html
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