Besides quality and unique advantages, local products need to be promoted, branded, and have their distribution channels expanded. E-commerce, in particular, opens up more opportunities for agricultural products, OCOP products, and typical rural industrial products to reach customers.
| Small business owners and household businesses in Phu Quoi commune are being guided on how to practice livestreaming on the TikTok platform. |
According to the Department of Agriculture and Environment, the province currently has 980 OCOP products. After the merger, the development space has expanded, creating conditions for distinctive products from each region to link, exploit advantages, and access larger markets. Along with investment in processing, standardizing quality, improving packaging, and building brands, developing distribution channels in the digital environment is becoming a necessary requirement for OCOP producers.
Mr. Vo Tien Si, Deputy Director of the Department of Agriculture and Environment, believes that improving quality and building brands are fundamental to increasing the value and competitiveness of OCOP products. However, to leverage this advantage, businesses need to proactively approach the market and increase the application of e-commerce to promote and connect with consumers and distribution partners.
Expanding markets is not only a requirement for OCOP products but also for rural industrial enterprises. According to the Center for Industrial Promotion and Trade Promotion, in the period 2021-2025, the industry and trade sector organized 6 selection rounds, recognizing 152 outstanding rural industrial products and product sets at the provincial level; 26 products and product sets were recognized at the national level. Support was provided to 19 enterprises to invest in showrooms, with funding of approximately 600 million VND; and 6 projects were implemented to participate in trade fairs, exhibitions, and supply-demand connections, with funding exceeding 1.2 billion VND.
Building upon the foundation of direct trade promotion, developing online sales channels allows businesses to maintain product promotion and reach customers regularly, without limitations on the duration of trade fairs or the scope of physical sales points. In particular, through social media, e-commerce platforms, and online sales events, producers can directly showcase the characteristics, origin, and quality of their goods, receive feedback, and understand market needs to adjust their business operations.
According to the Center for Industrial Promotion and Trade Development, the industrial promotion program in the province for the period 2026-2030 aims to promote the application of science, technology, innovation, and digital transformation in the production and business activities of rural industrial establishments. This includes focusing on supporting businesses and production facilities in building trademarks, developing brands, accessing e-commerce platforms, and applying digital solutions to improve business efficiency. This will contribute to increasing the value and competitiveness of typical rural industrial products, OCOP products, and handicrafts, expanding distribution channels, and meeting the needs of domestic and international markets.
The province is integrating digital services into its network of over 400 traditional markets. These markets serve as essential distribution channels for goods, have a large and loyal customer base, and play a crucial role in local commerce. According to the Department of Industry and Trade, by October 2026, 64 communes and wards across the province will have issued plans to implement the “Market 4.0” model in 80 markets. From encouraging cashless payments, the model will be further refined to support small traders in applying e-commerce, combining direct sales with business on digital platforms.
| Cashless payments at Tan Thanh Market (Tan Luoc commune) contribute to promoting digital commerce. |
Ms. Le Thi Binh Cu, Vice Chairman of the People’s Committee of Phu Quoi commune, said that the locality is coordinating to support small traders in opening accounts, creating QR codes, and using payment applications; at the same time, guiding small traders and business households to gradually apply e-commerce in sales to expand the market. In the coming time, the commune will continue to promote businesses that effectively apply e-commerce to replicate successful models, gradually bringing digital conveniences into daily buying and selling activities.
For households producing and selling specialty products, combining direct and online sales helps introduce products to a wider range of customer groups. Ms. Nguyen Thi Diem Huong, owner of the Lam Son pork sausage business (Phu Quoi commune), whose pork sausage product has received OCOP 3-star certification, said: “Selling at the store helps maintain a loyal customer base, while the online channel opens up more opportunities to promote products to consumers far away. However, to develop online sales, business owners need to learn more about how to introduce the characteristics and quality of their products, build appropriate content, and create trust with customers.”
Promoting the application of e-commerce in business activities contributes to expanding the market for goods, aligning with the goal of developing the digital economy at the local level. This aims to implement Resolution 57-NQ/TW of the Politburo, the Ministry of Industry and Trade’s overall plan for national e-commerce development for the period 2026-2030, and the province’s e-commerce development plan. Simultaneously, bringing e-commerce to the commune level and promoting cashless payments contributes to supporting localities in fulfilling the e-commerce criteria in the new rural development program.
Mr. Pham Phuoc Trai, Deputy Director of the Department of Industry and Trade, stated that the development of e-commerce has changed consumers’ shopping habits, access methods, and choices of goods. This requires production facilities and businesses to proactively adapt and utilize digital platforms to promote products, reach customers, and expand their markets. Accordingly, the industry and trade sector is implementing a plan to develop e-commerce, building a “Market 4.0” model that focuses on equipping small traders with knowledge and skills to familiarize themselves with digital utilities and build sales channels through social media and e-commerce platforms.
From product development and trade promotion to expanding distribution channels, digital commerce creates more opportunities for consuming local goods. However, to maintain long-term effectiveness, production facilities and businesses need to continue improving quality, ensuring reputation, perfecting delivery services, and customer care. This is the foundation for local products to enhance competitiveness and expand their markets sustainably.
Original article
https://baovinhlong.com.vn/kinh-te/202611/thuong-mai-dien-tu-giup-phat-trien-kinh-te-dia-phuong-f3909ab/
Trending by Category
Hamlet 2, Long Chau Ward, organized the National Unity Day and activities in response to Vietnam Culture Day.
Báo Vĩnh Long3 giờ trước
