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This story appears in the November 2026 issue of Utah Business.Subscribe.
“Creativity is my number one value,” says Ashley Collett, owner of Salt & Honey Market.
A self-proclaimed “serial crafter/entrepreneur,” Collett always has a reason to create — whether that’s building window displays for Salt & Honey, opening a European-style Christmas market in Daybreak or designing Star Wars costumes for her kids.
From a pop-up market to a permanent fixture of the 9th & 9th neighborhood in Salt Lake City, Salt & Honey grew out of a need to give local artists and artisans a place to sell their wares. “More markets, more opportunities for artists; just help the whole community,” Collett says. “Everyone’s very supportive of each other, always posting each other’s stuff and helping each other out. More is more, in my opinion.”
Here are some of the tools that help Collett perpetuate creativity and community here in Utah.
Pink Elephant Coffee with Vital Proteins collagen powder and creatine
“When I wake up, I drink coffee every single day. … I’m a very late-in-life coffee drinker. I just discovered it in the last 10 years, and my body likes it so much more than soda — and I love soda. I always put [Vital Proteins collagen] protein powder in it, and if I have a heavy-hitting day of mental load, I put creatine in it.“Pretty much the sole coffee I drink is Pink Elephant Coffee, which is a roaster up in Park City that we discovered when we were there one weekend, and we love it. Now, I carry it in the store.”
Shopify
“On the tech side of our business, Shopify is the toolhouse. It’s the foundation of everything we do. For our online store, for running our in-store and it connects us to a lot of other tech that we use.”
Boutiqly
“The software I’m building for retail owners, I use it every single day. It’s called Boutiqly, and it’s made for specialty small retailers like me. It manages our customer database, our vendors, our agreements, our forms, everything — even our social media planning.”
Moleskine sketchbooks
“I always have to have a sketchbook on hand, and Moleskine sketchbooks are some of my favorites. I tend to start anything I do visually — I solve problems visually first, and then I move into the systems or processes or people. … I find myself leaning toward the sketchbook before I grab the iPad because I just love the tangibleness of it. … Sometimes, to grasp what I’m trying to do with any project in my sketchbook, I’ll visualize some aspect of it. … It doesn’t necessarily have to be imagery; sometimes, it’s words or poems.”
Skis and a ski pass
“Skiing is really important to me because mentally and physically, it solves all of my problems. When I moved back to Utah, one reason was because of the skiing. The skiing is just not the same anywhere else, right? … In the winter, my workday consists of [this]: ski for a few hours, have lunch and then I’ll work for the rest of the day.
“My favorite ski partner is Amanda [Stewart], who owns Mochi Kids. While we’re up there, we’re solving problems together about our businesses. We’re on the lift talking about budgets and talking about partnerships.”
A women-led leadership team
“We’ve always had our leadership team be women; not on purpose, but just coincidentally. … The women who I work with have really varied life experiences. They’re all from different walks of life, have different values and beliefs, and everything contributes to creating something a lot better than what I could do on my own. … It ends up really benefiting the business and benefiting me as far as my leadership, having that strong foundational support of women.”
