AMD has taken over NVIDIA by selling the most number of GPU units last month while NVIDIA still secured the most revenue.
AMD Sells Nearly 9,200 GPU Units in October at Amazon US With Radeon RX 9070 XT as the Best Seller Followed by RTX 5060 Ti
We usually see AMD at the top in regions like Germany with the highest number of Radeon sales, but Amazon US is often dominated by NVIDIA, especially with the latest GeForce RTX 50 series. This time it’s different, as AMD managed to secure the top position with the highest number of GPU shipments last month. Thanks to @TechEpiphanyYT for the data for October <a href="https://bitcomme.com/winning-b2b-marketing-campaigns-2026-awards/” title=”Winning B2B Marketing Campaigns: 2026 Awards”>2026, we can see which GPUs sold the most units and how much of an effect the recent price hikes had on GPU sales.
October stats show that AMD secured the top position with nearly 9,200units sold while NVIDIA trailed with 8,900units. The difference is quite small, but it has been a while since we saw AMD selling the most GPUs through Amazon US. A major factor for more AMD GPU shipments remained the pricing, as AMD GPUs sold at an average selling price of $915,while NVIDIA came in more expensive at $1,313.
Even though this isn’t new, since RTX 5080s and RTX 5090s have always remained the primary factors for such a high ASP, the higher-end GPUs have already become out of reach for the masses due to significant price hikes this year, leading to higher AMD GPU sales. For instance, the Radeon RX 9070 XT remained the best seller last month with about 3,300units shipped, while its closest competitor, the RTX 5070 Ti, shipped only around one-third as many units.
Even the RTX 5070 couldn’t cross 2,000 units, while the slower RTX 5060 Ti secured the second position with 2,250units, which includes both 8 GB and 16 GB variants. The Radeon RX 9060 XT is 3rd with 2,150units, which again highlights the effects of ridiculously high pricing on the market. People are now ignoring higher-end GPUs due to budget constraints and settling for budget and entry-level cards.
Surprisingly, the entry-level cards are now more popular than some of the best GPUs from the latest gen, such as the Arc A380, which sold 500units, while the RTX 5090 remained way behind with just 150units. The RTX 5090’s availability remains poor, which is why many are now opting for the RTX 5080, which sold more units than the RTX 5070 Ti. Interestingly, we saw a rise in Intel GPU sales last month, and cards like the Arc B570, B580, and Arc Pro cards are selling better than ever, bringing Intel’s GPU share to a good 6.22%.
About the author: Sarfraz Khan is a hardware reporter with a focus on PC components and the builder community. With years of experience writing about PC hardware and laptops, his work has been featured on several reputable technology publications.
Sarfraz’s hands-on experience is demonstrated through his first-person accounts of using and comparing different hardware configurations, providing practical and relatable insights for everyday users. His technical analysis is respected by peers in the enthusiast community and has been cited by specialized hardware sites such as Germany’s Igor’s Lab.
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