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Partnership delivers AI-powered commercial intelligence and revenue optimisation to GHA’s global network of over 50 independent hotel brands across 100 countries
DUBAI, United Arab Emirates and SAN FRANCISCO, July 30, 2026 (GLOBE NEWSWIRE) — FLYR Hospitality, the AI-first revenue management and commercial intelligence platform purpose-built for the hospitality industry, today announced it has been selected by Global Hotel Alliance (GHA), the world’s leading alliance of independent hotel brands, as a preferred Revenue Management System (RMS) and Business Intelligence (BI) vendor on behalf of its member brands. The partnership will extend FLYR Hospitality’s advanced commercial intelligence capabilities across GHA’s portfolio of more than 50 brands and 1,000 hotels in 100 countries, empowering member properties to drive RevPAR growth, enhance forecasting accuracy, and unlock deeper commercial performance insights.
Under the agreement, FLYR Hospitality will be made available to all GHA member hotel brands as a preferred technology partner, with co-operative go-to-market support, streamlined onboarding pathways, and deeper integrations with GHA’s central technology platform, including connectivity with the award-winning GHA DISCOVERY loyalty programme. The partnership represents a significant step in GHA’s commitment to equipping its independent member brands with best-in-class technology without compromising their individual identities or operational autonomy.
FLYR Hospitality’s platform combines AI-driven demand forecasting, automated pricing and inventory optimisation, and multi-dimensional business intelligence to give revenue leaders a persistent commercial advantage. The platform’s architecture is designed for the complexity of independent and soft-brand hotel operators — precisely the profile of GHA’s membership — enabling deep customisation, rapid deployment, and measurable returns from day one.
“Being named a preferred RMS and BI partner for the Global Hotel Alliance is a landmark moment for FLYR Hospitality. GHA has built something genuinely rare in our industry — a global alliance of independent brands that compete on identity, not just scale. Our platform was built for exactly this kind of operator: sophisticated, data-driven, and unwilling to sacrifice individuality for technology. This partnership gives us the opportunity to deliver compounding commercial advantage to over a thousand properties worldwide, and we couldn’t be more energised by what we will build together.”
