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The dominant narrative aroundAIinsoftware engineeringrevolves aroundcode generation. Autocomplete, test generation, entire functions written from aprompt— the demonstrations are impressive, the claims are ambitious and anyone reading aboutAI-assisted engineeringmight reasonably conclude that AI is good for helping people write code faster.

For years, the customer relationship management (CRM) platform has been the unquestioned center of the enterprise universe for managing the customer lifecycle. It’s the system of record, the source of truth and the hub around which customer service, sales and marketing operations (are supposed to) revolve. This CRM-centric approach, however, is rapidly becoming obsolete. The…

Lindsey Ellefson is Lifehacker’s Features Editor. She currently covers study and productivity hacks, as well as household and digital decluttering, and oversees the freelancers on the sex and relationships beat. She spent most of her pre-Lifehacker career covering media and politics for outlets like Us Weekly, CNN, The Daily Dot, Mashable, Glamour, and InStyle. In…