Browsing: Visibility

SEO still depends on helping people find useful answers, but search is changing as AI-generated summaries and conversational tools reshape how people discover information. For businesses, that makes clear, trustworthy expertise more important—not less. Strong SEO is not just a matter of adding keywords to a page; it means showing readers that the people behind…

There are three new studies out over the past week that suggest that spending time, money and resources on AI visibility and AI search may not be worth it. In short, the studies all show that AI Search or AI services send a tiny fraction of traffic (and conversions) when compared to Google Search.