Browsing: Ulta

Ulta segments customers by motivations (not just demographics) and uses non-purchase signals like social activity and store behavior to inform personalization and messaging.

Ulta Beauty has launched its own plugin on ChatGPT to offer AI-powered personalized beauty recommendations and shopping efficiency. 

Ulta Beauty, Inc. ULTA raised its fiscal 2026 outlook after a better-than-expected second quarter, putting the focus on whether stronger digital growth, loyalty engagement and newer business platforms can sustain the improved earnings trajectory. The operating update was encouraging, but the second half brings tougher comparisons, subdued recent transaction growth and only modest expected margin…

The retailer’s overall ecosystem, including its loyalty personalization, are working together to keep customers coming back

The mass retailer’s new Target Beauty Studio experience will help fill the void left by its Ulta partnership ending. Experts say the change might benefit Target long term.