Browsing: turn

In recent years, startups thrived in a favorable climate—even the pandemic failed to deter investors from injecting funds. However, amidst rising interest rates and heightened fears of recession in 2022, the startup ecosystem encountered a substantial setback. The median startup funding halved in 2022 relative to previous years. Despite the prevailing sense of “soft-landing” optimism, our company…

CRM

“Saturday Night Live’s” recent sketch about HVAC replacement sales struck a nerve by turning familiar homeowner frustrations into comedy. From high-pressure sales tactics to the disconnect between what a salesperson promises and what an installation crew delivers, the exaggerated portrayal raises a serious question for the HVAC industry: How can contractors build the trust and…

Four digital professions have emerged as the most critical career pathways for young Syrians attempting to secure financial stability, marking a profound shift in the country’s economic landscape. As traditional industries continue to face severe infrastructural and logistical hurdles, remote work and the integration of artificial intelligence tools are providing new avenues for youth to…

CRM

The Chief Executive of Soulsight Africa and innovator of the Brand-Led Business Growth  framework, Joko Okupe, in this conversation with Ayodeji Ake, explains why organisations must move beyond conventional branding and turn their brands into engines of business growth by aligning strategy, leadership, people and customer experience with brand for improved business performance and sustainable growth