Browsing: things

For years, the basic argument for search engine optimisation (SEO) for law firms was relatively straightforward. Improve your Google rankings, increase search traffic and, hopefully, generate more enquiries. This model hasn’t disappeared, but it is definitely becoming much more complicated.

AI executive Brittany Kaiser explains how every time you scroll, stream or search, a data center is working behind the scenes to power your digital life.

Below, Laura Vanderkam shares five key insights from her new book, Big Time: A Simple Path to Time Abundance.

Power BI, Microsoft’s business-analytics platform, allows data analysts, scientists, and other technology professionals to quickly delve into datasets for critical insights. It’s a competitor to Tableau and other types of business-intelligence software, although for many analysts it’s just one tool among many.

We’re really just handing the keys over now, huh…Credit: Thomas Fuller / SOPA Images / LightRocket

The federal debt topped $40 trillion for the first time this week. Investors who buy government bonds are demanding higher interest rates to finance the growing debt load. Mandel Ngan/AFPhide caption

At the Kellogg Marketing Leadership Summit in May, AI in marketing was, naturally, a central topic. The CMOs I spoke with are experimenting with AI across nearly every part of marketing, from customer insight and segmentation to creative development, media optimization and measurement. It reminded me of the early days of digital transformation: high energy,…