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The bible of user-interface design is “Don’t Make Me Think” by Steve Krug. He believes questions such as “Where do I click?” or “What does this mean?” create hesitation in shoppers.

This article was authored by Jens Teutrine, DACH representative (Germany, Austria and Switzerland) at the Consumer Choice Center, and a former Member of Germany’s Federal Parliament. The views expressed in this article are those of the author and do not necessarily reflect the official policy or positions of EU Tech Loop or Euronews.

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Artificial intelligence (AI) can help you untangle a difficult concept, organize a research project or prepare for an interview. Yet the tool works best when it strengthens your thinking rather than replaces it.

If you asked me to pick five apps that keep me productive and sane, I’d pick these without a doubt! By •

Marketers want their brands to be part of culture, rather than advertising around it — and see fandoms as the way in.

The rapid integration of artificial intelligence (AI) and large language models (LLMs) into enterprise environments has triggered a gold rush in innovation and a Wild, Wild West in cybersecurity.

Operators are making real progress with AI-driven automation, but most gains remain confined to specific domains. Scaling that intelligence across the network is the next challenge.

These types of phrases come up inside companies that are growing, but that have a CRM (Customer Relationship Management) unable to keep up, says Todd Giddens, VP of Partnerships and GTM at Ground Team Solutions.