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You’re spending thousands on digital marketing, but something’s off. Clicks aren’t converting. Engagement is low. The problem? You’re probably following digital marketing best practices that are actually myths — outdated advice that’s quietly draining your budget and handing customers to your competitors. 

In just four years, artificial intelligence has emerged onto the world stage and transformed it. In the autumn of 2022, ChatGPT went viral: it made amusing mistakes and yet still gave the impression that something momentous was happening. Machines could now converse and understand human instructions. Their limits remain to be seen, but their impact…

The latest phase of the Iran war has already hit the home front—even in countries that are not fighting. This week, news broke that Iranian hackers shut down a British power plant for several days last month at the same time water plants in 12 American states faced significant cyberattacks. The entry into the British…

Amazon sellers began sharing an email on April 6 about a change to payments for Amazon Ads accounts that set off confusion and a threatened boycott of Amazon advertising. The email informed sellers that, “Beginning April 15, 2026, your advertising costs will be automatically deducted from your retail proceeds. If your Amazon retail proceeds are…