Browsing: that

According to a study published in the journalIndustrial Marketing Management, nearly half of business-to-business (B2B) startups intentionally decide not to do any marketing. This decision had far-reaching effects, impacting the startups’ valuation and growth potential.

Every large financial institution I’ve worked with sits on an ocean of financial data. Payments, transfers, settlements, reconciliations. Millions of events a day, all logged, all structured, all technically “available.” And yet most of that data never reaches the people who make the decisions that matter. It gets stuck in dashboards nobody opens, reports nobody…