How Tecovas went from online-only to 50+ stores nationwideBy AdminBitOctober 23, 20260 Tecovas CEO David Lafitte joins host Elizabeth Gore to talk about how the “Warby Parker of cowboy boots” grew into a Western lifestyle brand with 50+ stores nationwide, and why “radical hospitality” is critical to the company’s success.
Accounting How Tecovas uses music for its Western-focused marketingBy AdminBitSeptember 24, 20260 The Western clothing brand linked with rising country band Chaparelle for its fall denim campaign.
Accounting How Tecovas is spreading ‘radical hospitality’ across the USBy AdminBitAugust 28, 20260 Walk into Tecovas’s SoHo flagship and the first thing you notice might not be the cowboy boots lining the walls. It might be the smell.
