Browsing: Taking

CRM

AI-assisted shopping can help customers turn product discovery into a more confident purchase decision. But TikTok product designer Zhengyang Yang argues that the technology must reduce uncertainty, show its evidence, and know when to step aside and allow customers to move forward without it.

CRM

Salesforce, HubSpot and Zeotap are pitching new ways to keep customer records current while letting more work happen outside the traditional CRM interface—from Salesforce context and actions inside tools like Slack and Claude, to HubSpot’s self-updating Smart CRM, to Zeotap’s Open CDP that runs on the customer’s own lakehouse. The practical test for CRM owners…