OpenAI announced a test of interactive AI agents that users can engage with after clicking ads inside ChatGPT, deepening its push into advertising with new tools and partnerships involving HubSpot and Shopify.
“Today, we’re introducing new AI-powered experiences to make ads more useful for people and advertising easier for businesses,” OpenAI said on 16 September.
New legislation seeks to continue efforts to publicly identify sponsored content that appears in artificial intelligence tools like chatbots and AI-enabled search engines.
