Browsing: Spam

The operator of the Arnotts and Brown Thomas department stores has been ordered to pay €2,000 for unwanted spam marketing emails.

In the case of breaching DMA rules, Google can pay fines of up to 10% of their ​global annual turnover

Welcome to the week’s Pulse: a judge questioned Google’s AI content arrangement, the fallout from the spam update has brought scaled AI publishing into question., and the GEO debate picked up again.

For publishers and brands who built entire business models around ranking and referral traffic, the ground beneath SEO is shifting from clicks to something harder to measure but arguably more valuable, being trusted enough to be the answer itself

Reports online suggest that at least a part of Google’s August Spam Update was about removing AI-generated SEO content that was expressly created for ranking for search engines. Google recently published a research paper about catching this kind of spam, so that’s another clue.

Welcome to the week’s Pulse: updates affect how rankings move during a spam update, what Google builds inside AI answers, how readers pick your site as a

Why does Google have spam updates every once in a while? Google’s John Mueller answers that question and explains the reason why Google doesn’t just get rid of spam on a regular basis with existing algorithms.