Browsing: Some

Welcome to Edition 9.08 of the Rocket Report! Some major news this week from the state of Louisiana, previously associated with space due to NASA’s aging Michoud Assembly Facility near New Orleans. Now the state has a chance to become the epicenter of SpaceX’s Starship program as the company plans to invest up to $100…

In my previous article “When AI Takes The Click, Click Worthiness Should Guide Your Strategy,” I introduced click worthiness as a framework for deciding where organizations should continue investing as AI increasingly answers customers’ initial questions. Click Worthiness helps identify the interactions where engaging directly with a customer still creates meaningful business value. That naturally…