Browsing: Skyrocket

You probably already know how important social media marketing is today. According to We Are Social, there are more than 3.7 billion active internet users and 2.8 million global social media users — meaning expansive digital marketing options. But how can you make your digital media campaigns as efficient and effective as possible?

Shares of CRM software giant Salesforce (NYSE:CRM) jumped 18.9% in the afternoon session after the company reported second-quarter financial results that exceeded expectations and raised its full-year earnings guidance, buoyed by rapid growth in its artificial intelligence business. 

Shares of e-commerce platform Shopify (NASDAQ:SHOP) jumped 6.7% in the afternoon session after Guggenheim’s John DiFucci upgraded both Salesforce and ServiceNow to Buy, arguing the AI-disruption fear that gutted the software sector during the year had pushed valuations too low. 

A number of stocks jumped in the afternoon session after a drop in Treasury yields and growing concerns over the artificial intelligence investment cycle improved the market’s appetite for enterprise software.