Browsing: signal

CRM

Customer engagement AI can now identify intent, choose a next step, and personalize a response in real time. This week’s news from ServiceNow, Coforge, Pacsun, and Orange France shows the harder test is whether the business can follow through when the customer acts.

Security teams spend a lot of time looking for signals: unusual logins, unexpected changes, suspicious messages, strange activity around an account. But not every useful signal starts in a dashboard. Sometimes it starts with a person thinking, “That was odd.”

This week, news from Microsoft and Salesforce points to a broader picture we’re seeing across AI adoption strategies. First, Salesforce and Nvidia have teamed up to launch KOA, a new reasoning model built specifically for CRM workflows within Salesforce. Now, the company says that KA is not trying to compete with Frontier models on every…