Browsing: SEOs

For years, bot management in SEO was relatively straightforward. You either allowed crawlers to access your website or blocked them. That model was never perfect, but it was generally sufficient for what we needed.

Artificial intelligence was supposed to raise the floor for content quality. Instead, the conversation has shifted to something far less flattering. AI slop is everywhere, and the reaction from platforms is no longer subtle. This matters for SEOs because the backlash is aimed at the very tools many practitioners now treat as shortcuts.