Browsing: SEOs

Artificial intelligence was supposed to raise the floor for content quality. Instead, the conversation has shifted to something far less flattering. AI slop is everywhere, and the reaction from platforms is no longer subtle. This matters for SEOs because the backlash is aimed at the very tools many practitioners now treat as shortcuts.

For the past two decades, we’ve let our success be defined by clicks, impressions, click-through rates, rankings, and everything else that Google would throw our way. Then came AI, and all of a sudden we started paying attention to new metrics like brand citations, prompt coverage, and conversions from AI referrals, among many others that…

Marketers are more confident about AI than they have ever been, and less able to prove it’s working. That’s the real story buried in a new TransUnion study, and it lines up almost exactly with what I’ve been finding while digging into the methodological gaps in B2B AI citation research this month. The same blind…