Browsing: Selling

Vietnam’s e-commerce market is still growing rapidly, but some of the numbers underneath that growth are moving in opposite directions. According to Makreo Research, transaction volumes across major e-commerce platforms in Vietnam fell by about 8 per cent in late 2025, even as average selling prices rose 33 per cent, while the number of active…

Vietnam’s economy continued its positive recovery throughout the first half of 2026, and alongside it consumer behavior and digital adoption shifted noticeably. E-commerce continued to confirm its role as a core distribution channel for modern retail, but the numbers behind that growth tell a more interesting story than the headline figure alone suggests.