Browsing: Scores

Welcome to the week’s Pulse: what you need to know about updates that are affecting how much you can rely on rank tracking data, why PageSpeed scores can go up or down on a page that has no changes and what a shared robots.txt control would mean in terms of preferences for AI training.

Add preferred source Ramakrishnan Lokanathan, an AI safety researcher at Lawrence Berkeley Lab who red-teams NVIDIA’s Nemotron 3 models, says the reason most companies get nothing from generative AI is not weak models but weak evaluation. His contrarian rule: if your test scores 100 out of 100, the test is wrong — because current models…

Kroger has tested whether artificial intelligence can evaluate campaign creative before media spend begins and still predict what shoppers will actually buy. Working with Vidmob and MMA Global, the retailer connected visual and messaging attributes in its ads to e-commerce conversion data across Meta and Google’s DV360.