Browsing: SaaS

Most lists of the best B2B SaaS marketing agencies are written with one market in mind: the US. European software companies have a different problem. You sell into several countries and languages at once, decision-making takes months, and your buyers no longer stop at Google. They ask ChatGPT, Perplexity or Google’s AI Overviews for a…

CRM

News from Zhidongxi on October 21: Yesterday, enterprise SaaS giant Salesforce announced that it plans to acquire AI marketing and customer engagement platform Braze for an enterprise value of approximately 5.66 billion US dollars (equivalent to about 38.035 billion yuan). According to the transaction agreement, Class A common stockholders of Braze will receive 47.50 US…