Browsing: reputation

Approximately a decade ago, a critical article or a sudden surge of bad reviews was a problem for the communications or public relations team. However, in 2026, the same signal can stall a funding round, derail a partnership, or invite regulatory scrutiny before anyone in the C-suite notices.

Customer trust depends partly on whether people believe the information they find about a business is genuine, relevant, and representative of real customer experiences. Reputation management software can help businesses protect that trust by organizing customer feedback, identifying recurring concerns, coordinating responses, and turning reputation signals into opportunities for improvement.

Google updated their spam policy to reflect changes to their Site Reputation abuse policy. The biggest change is that manual actions for site reputation abuse are phased out and replaced with a different system for sites in the European Economic Area (EEA).  The new guidance removes examples of site reputation abuse and replaces them with…