Browsing: rename

President Trump has in recent days doubled down on a September executive order, rebranding Artificial Intelligence (AI) to Super Intelligence (SI). Those unwilling to embrace his preferred terminology — “the highly accepted new and more accurate term,” as he described it on Truth Social — would be deemed “THE ENEMY!” The whole thing may seem…

Donald Trump has decided that artificial intelligence has a marketing problem. After all, nobody likes anything “artificial.” So this weekend, the branding expert who brought you such perfectly named products like Trump Steaks, Trump Taj Mahal, and Trump Tower set out to solve the problem.

On Saturday, Sept. 19, President Trump opened a poll on X and on his own platform, Truth Social, calling for a name change to “Artificial Intelligence.”