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Last month, the House of Lords Liaison Select Committee published areportrecommending a comprehensive ban on gambling advertising. With the UK gambling industry currently spending over £1 billion each year on advertising, and with content marketing and influencer-led promotions increasingly blurring the line between commercial messaging and editorial content, if the report’s recommendations were accepted, it…
AI has consumers rethinking recommended buy when website fall short | Retail Customer Experience
Deana Burke, co-founder of the media company Boy’s Club, created a fake natural deodorant to see if agentic AI might recommend it to potential customers. It did.