Blue Raven, the e-commerce group behind Plein.nl, Drogist.nl, Petgamma.com, Vetex.nl and Sloggies.nl, has selected Adhese as the retail media technology partner. Building on the retail media proposition already established at Plein.nl, Blue Raven will use Adhese’s technology to further professionalise its offering with plans to extend it to Drogist.nl and Petgamma.com in 2027. Blue Raven…
