Google has long struggled with bot-initiated search sessions. Bots from rank tracking tools exacerbate the problem, as do agents from generative AI platforms that search Google for answers to users’ prompts.
ReFiBuy’s AI shopping benchmark, co-developed with Digital Commerce 360, finds 972 of 1,000 retailers changed rank; Nixon, No. 722 by online sales, took No. 1; and ChatGPT was the leading AI referral
