Browsing: Ranked

A randomized 2026 field experiment logging the real searches of 1,065 US users found that Google AI Overviews cut organic clicks to external sites by 38%, and pushed zero-click searches from 54% to 72% on queries where an AI Overview appeared (ISB/Carnegie Mellon, reported by Search Engine Journal). When the SERP leaks that many clicks,…

Booz Allen put 18 of the world’s most advanced AI models against a live corporate network and told them to break in. One of them finished the job. The consulting firm says the ranking it produced is the wrong thing to take away from it.