Browsing: Rank

SEO keywords (also known as “keywords” or “keyphrases”) are terms added to online content in order to improve search engine rankings for those terms. Most keywords are discovered during the keyword research process and are chosen based on a combination of search volume, competition and commercial intent.

Welcome to the week’s Pulse: what you need to know about updates that are affecting how much you can rely on rank tracking data, why PageSpeed scores can go up or down on a page that has no changes and what a shared robots.txt control would mean in terms of preferences for AI training.