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Insider is promoting its ‘agentic’ platform designed to streamline customer engagement by consolidating multiple tools for businesses. The platform allows enterprises to manage customer data platforms (CDP) and messaging tools over 12 different channels.

New AI-enabled operational guidelines are impacting marketing, HR, and facilities by introducing a unified set of rules. These rules are focusing on AI visibility and governance across departments. This development is intersecting with building analytics, creating a comprehensive approach to AI management.

Gong is enhancing its Revenue AI solutions by integrating with Microsoft Marketplace to ensure these tools are implemented within governed, IT-managed environments rather than being limited to user-installed applications. The company is employing agentic-workflow messaging to drive this transition, aiming for broader adoption and integration within existing systems.

According to a new report by e-commerce marketing company Omnisend, online spending surged 20% month-over-month in March as consumers avoid the $4+ price at the pump amid the Middle East conflict. Online spending typically shifts about 1%–5% on a monthly basis outside holiday periods, per Omnisend.