Browsing: Publishing

Following a Junewhen total publishing sales rose 11% over the year prior, sales in July fared even better, increasing 14% at the approximately 1,416 publishers that report financial results to the AAP’s StatShot program.

For most of the history of modern SEO, publishing more content was considered almost universally beneficial. More pages meant more keywords, more long-tail visibility, more opportunities to rank, and more traffic. Entire agencies and publishing businesses were built around this premise. The logic was simple: If one page could rank, then a thousand pages could…

Helped by an especially strong June, in which total sales were up 11% over a year ago, revenue for the 1,416 publishers that report results to AAP’s StatShot program increased 3.9% for the first half of 2026.

Final sale estimates released today by the Association of American Publishers put 2025 industry sales at $32.5 billion, a 2.5% increase over 2024. Unlike 2024, when unit sales fell, the number of books sold in 2025 inched up 0.4%, to 3.15 billion.