Browsing: Predictive

Adswerve, a consulting firm specializing in predictive marketing, announced a new specialization in partnership with Adobe. It has expanded its services with expertise in the Adobe Real-Time Customer Data Platform to give enterprise clients a central team that supports analytics, activation and eventually, orchestration.

Kroger, Vidmob, and MMA Global today announced the findings of a new industry study demonstrating that predictive creative scoring can accurately forecast e-commerce purchase conversion before media is activated, giving marketers a repeatable framework for connecting creative decisions to business outcomes. 

The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.

Predictive Service analyzes millions of repair records and vehicle-specific factors to flag potential failures, so Technicians can take proactive action, uncover new service opportunities, and help prevent future breakdowns. It’s available today for U.S.-based dealerships and easily enabled in your CDK Service settings.

As ar‌‌t‌‌i‌‌ficia‌‌l int‌‌el‌ligence moves fr‌‌om specul‌‌ative sandbox‌‌e‌s into cor‌e enter‌p‌‌rise operat‌‌io‌‌ns, tech‌‌nology leader‌s face a funda‌‌men‌tal arch‌itectural question: wh‌‌en sho‌uld an org‌‌an‌‌izat‌‌io‌‌n run its AI and predic‌tive analy‌‌t‌ics wor‌kloads on Dat‌‌abri‌c‌ks rathe‌r th‌‌an traditiona‌‌l cloud da‌t‌a wareh‌ouses or sta‌‌ndalone ma‌c‌‌hin‌‌e lea‌‌rn‌‌ing to‌ols?

Digital onboarding, automated paperwork, and online servicing are already standard in gold lending. Less visible, but arguably more useful, is how lenders are now using predictive analytics to manage their loan books. By looking at repayment history, portfolio trends, and customer behaviour, institutions are getting better at spotting which loans need attention before renewal, rather…

Predictive analytics is a form of data analytics that helps forecast the likelihood of future outcomes based on historical data. At a glance, here’s what you need to know about predictive analytics:

As electric transportation evolves from the initial phase to mass-scale implementation, battery performance has turned out to be a major issue. For electric fleets, specially for those operating in environments where electric mobility is constantly used, like in delivery and transport, battery malfunction is hardly considered to be just an issue of technology. Battery failure…

Imagine a patient who had been treated for heart failure, provided with routine advice and guidance, who comes back to the hospital after only three weeks in a state that is even more deteriorated than before; his readmission could easily have been predicted by analysis of a pattern found in his vital signs, his medication…

The Administration for Children and Families is awarding $6 million to 10 child welfare jurisdictions to pilot predictive analytics tools designed to help caseworkers make faster, better informed decisions about children and families.