Browsing: playbook

Shopify has generated a lot of buzz about AI-native development, much of which has been fueled by viral posts from CEO Tobi Lütke and other leaders describing how deeply AI is being embedded into their engineers’ everyday workflows. 

Over the past decade, sustainability investing has undergone a profound transformation. What began as a distinct investment category and portfolio management activity has evolved into something much more fundamental: a determinant of competitive advantage, capital allocation, and long-term enterprise value. Today, many investors weave sustainability into every step of finding, assessing, and managing investments.

CPA firms have strong incentives to move quickly on AI, but speed without behavioral design creates a patchwork: enthusiasts sprint ahead, worried professionals hold back, and quiet users invent their own rules.

AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to bring a new treatment to market, taking 12 to 15 years with a 10% success rate. But pharma pioneers are leveraging AI to rethink traditional models. Sanofi, for example, is developing a “lab-in-a-loop” that uses AI agents…

You did everything right. You targeted keywords, built links, and fixed up your pages. For years, this was how you got to the top of search results. Then, one day, your traffic chart starts to look less like a mountain and more like a slow slide downhill. Your rankings might look the same, but the…

Every August, I have some version of the same conversation with e-commerce growth leaders. They tell me Q4 planning is “on the roadmap” and that the real push starts in October. Every year, the ones who wait find the same thing waiting for them: climbing costs and crowded auctions. That’s not simply a hunch. Adjust’s…

In our latest episode of Grow Your Show Marketing Playbook, our co-hosts—InformaSenior Director of Marketing, Foodservice Exhibitions,Caitlin RodgersandmdgVP of Strategic Account ManagementEmily Golding—break down the real-world math behind trade show marketing budgets, from deciding where to spend across channels to knowing when to ask for more money.

Global marketplace data points to a structural shift in digital trade: demand is increasingly fragmented across regions, channels, and buyer expectations. For sellers expanding internationally, this fragmentation translates into higher acquisition costs, more complex regulatory environments, and inconsistent delivery benchmarks that vary sharply by market. As a result, cross-border e-commerce is no longer a phase…

Black Friday and Cyber Monday represent one of the biggest opportunities—and one of the greatest operational tests—for ecommerce and retail brands. In 2024, U.S. online spending on Black Friday reached $10.8 billion, while global Cyber Week spending totaled $315 billion. With this level of demand concentrated into a short period, even small weaknesses in tracking,…

GEO is new and moving fast—learn what’s working now and get practical frameworks to make your brand and products discoverable when high-intent buyers turn to AI to shop.