Browsing: Pivoting

For years, the playbook for fashion and food marketers was simple: send a PR seeding kit to an influencer with an aesthetic feed, get a polished grid post, watch the likes roll in, and assume it was driving store visits and online purchases.

Sam Altman and the other leaders at OpenAI have reportedly notified the company’s staff at an all-hands meeting, details of which were leaked to the Wall Street Journal, that an exciting new strategy is coming: focus on business and productivity to the exclusion of all else.