Browsing: Personalization

Personalization is standard in digital experiences. Brands use data platforms, audience segmentation, behavioral targeting, and AI to make content more relevant. But when every brand can tailor content to individual preferences, relevance alone isn’t enough to stand out.

Service times are on target and stores feel warmer, CEO Brian Niccol said. Now, executives see opportunities to elevate the app and drive-thru experiences with personalization and AI.

Learn ecommerce personalization tactics that scale. Use first-party data, AI, search, checkout, and measurement to improve customer journeys.

Great personalization has never been about technology. It has always been about making people feel known.

Good personalization needs the right foundation. “Start with what customers define as useful, not simply what the campaigns produce,” Deloitte Digital’s Trinadha Kandi said.

Many sales teams have enough faith in AI to let it help them with prospect outreach. In fact, HubSpot’s 2025 State of Sales Report reveals that 83% of sales professionals agree that AI can be used to personalize prospect engagement, and 31% deem it the tool that delivers the highest return. Despite that, 72% of…

More than 2 in 5 of consumers say they have stopped doing business with a brand when its personalized marketing felt too repetitive, personal or off-base, a Site Impact survey found.

Consumers don’t have an attention problem. They have a relevance expectation. Across email, social, streaming, and even rideshare apps, they encounter thousands of brand messages a week, but few earn their attention. The brands that break through deliver personalized experiences that address the needs customers recognize — and surface the ones they might not have…

As the company addresses unsold tickets, it sees its app as the vehicle to improve discovery of events tailored to the individual.

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