Browsing: Performance

As adoption of artificial intelligence (AI) applications rises among U.S. firms, researchers are seeking to better understand the technology’s usage and impact across different types of businesses. Recent research suggests that although large businesses currently exhibit higher rates of AI adoption than small businesses, the latter are projected to narrow this gap by the end…

Generative artificial intelligence (GenAI) in finance has moved from an experimental novelty to a board-level mandate, leaving chief financial officers (CFOs) with a critical question: How do we drive return on investment (ROI) without eroding controllership? While pilots demonstrated digital potential, the window to prove value is closing. GenAI has become the catalyst for true…

Even as offline spaces open up, people are choosing to stay online. From brand apps on their phone to YouTube videos on their connected TV, people are embracing new and convenient ways of shopping across online channels and digital devices. For brands, however, this poses the challenge of reaching people effectively across myriad customer journeys…