Browsing: paid

Paid ChatGPT traffic generates substantially less revenue per visit than paid Google Search traffic, according to new research.

Four letters, a dot and three more letters add up to a record: Shopify paid about $99 million (about €89 million) for the web address shop.com, according to the quarterly report the Canadian e-commerce company filed with the Securities and Exchange Commission on Tuesday. That makes shop.com the most expensive publicly known domain purchase ever.…

It was predicted, just in a slightly different way: rather than having to buy software in the long run, you’d simply have your AI agents program the features you need. Now there’s another development: take an expensive paid app on your PC, run REA on it, and your AI can learn the professional tool’s entire…

Add preferred source Meitu Inc. reported its business update for the third quarter of 2026, with net paid subscriber additions of about 1.39 million, a four-quarter high, bringing the total to 19.83 million. Paid subscriber growth in international markets continued to outpace mainland China. ARR for AI productivity applications reached CNY 655 million (approximately $98.2…

Timmy Teepell’s firm paid $250,000 by America Next, which has been trying to gin up ‘organic’ opposition to El-Sayed

Incross, an integrated marketing services company, said on Tuesday it launched ‘Stellaize with’ to support corporate marketing operations through an update to its AI-based content marketing platform, Stellaize.

The SEO, paid media, and digital marketing managers who become directors and executives over the next few years will be the ones who can prove AI pays for itself while keeping their teams intact. Two pieces of research, one from the MIT Technology Review and one from the Harvard Business School, explain why that combination…

Salesforce is making a high-stakes wager that the future of enterprise work isn’t inside your CRM, but inside your AI. By moving their Claudeforce partnership from an August announcement into an open beta at Dreamforce this September, the company is effectively pushing enterprise data outward into Claude’s native interface. This is a direct challenge to…

As ChatGPT Ads expand, more PPC teams are going to face a familiar question: Should we move some of our paid search budget there?

After some initial setup and tinkering, any marketing mix model (MMM) can produce a convincing chart with channel decomposition, response curves, a clean R², and a recommended reallocation. But the chart won’t show how much the data shaped the result versus how much the model’s built-in assumptions did.