Retail automation platform provider Ocado has had more than its fair share of negative news to deal with in recent years – see diginomica passim. Flagship customers such as Kroger and Sobey’s have cut back on their deployments of the firm’s tech after failing to see expected ROI.
Asda has struck a deal to outsource its online shopping operations to Ocado, a move that will give the grocery technology business a much-needed boost after a turbulent year.
