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Nike shares have fallen 47% this year. Retail CEO Jan Kniffen says AI agents could steer shoppers away from legacy brands.
Nike (NKE) did only one thing on earnings day: remind investors why the stock is trading at record lows.
What happened: Nike (NKE) stock fell as much as 6% in after-hours trading on Thursday after posting its fiscal first quarter results and announcing operational changes, which will include layoffs.
On October 01, 2026, Nike Inc (NYSE: NKE) reported a 4% year-over-year decline in overall sales, driven primarily by a 22% plunge in its Greater China segment and weakness in e-commerce channels. The mixed fiscal first-quarter results and a cautious outlook for fiscal year 2027 triggered a selloff in after-hours trading.
You can just feel and see the hate for Nike’s (NKE) stock heading into what may be another dreadful earnings report on Thursday.
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Nike (NKE) is facing a tougher road back to growth which downgraded the stock to Underperform from Neutral and cut its price target sharply to $30 from $47
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MUMBAI: Nike is stepping up its e-commerce game in India, handing its e-commerce media mandate to Madison Hiveminds in a deal estimated at Rs 10-12 crore, according to sources close to the development.
Felicia Enderes Published September 9, 2026Reading time 2 minutes DownloadPrintText size