MUMBAI: Nike is stepping up its e-commerce game in India, handing its e-commerce media mandate to Madison Hiveminds in a deal estimated at Rs 10-12 crore, according to sources close to the development.
Nike has awarded its e-commerce mandate to Madison HiveMinds, giving the Madison World-owned digital and performance marketing agency a significant account win as the sportswear giant reworks its digital commerce strategy in India.
Research from HarrisX and Allison Worldwide found moms have greater influence over their kids’ brand preferences than dads, at a rate of 73% to 58%, respectively.
