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August—a summer month for Europe—has begun with volatility in financial markets coexisting with risk appetite. “The momentum from the final stretch of the previous month was led by the tech sector on Wall Street, whose solid earnings offset inflationary rigidity. Despite this, the S&P 500 recorded a slight monthly dip for the second consecutive month,…

Getting and keeping customer awareness in a crowded attention economy is the key to surviving and thriving in retail today, whether it’s by capitalizing on social media trends or creating viral YouTube videos that garner countless views, like serial entrepreneur and marketing expert Gary Vaynerchuk regularly does.