Browsing: Narrative

Since the foundational work of Austrian economist Joseph Schumpeter, research has distinguished invention from innovation by its practical implementation. Whether an innovation spreads, however, depends partly on its social acceptance and how its uses are perceived. Without such acceptance, even a promising technology may remain confined to scientific experiments and investors’ speculation. To gain public…

On 7 September 2026, the government published a Consultation on modernising corporate reporting to support long-term economic growth. Our team has published a short series of posts on key aspects of the consultation (listed below) but this update will focus on the suggested reforms to the financial and narrative reporting frameworks. These are potentially significant…

Paycom Software (PAYC) has drawn attention after recent trading left the stock about 4.7% lower over the past month, while it is still showing a gain over the past 3 months and year to date.

Salesforce (CRM) has been in focus after Stensul launched a beta integration with Marketing Cloud Next, giving marketing teams and AI agents governed tools to build and route email campaigns using Salesforce data.

A fall campaign is the first step in building a new “female-first world” for the retailer, which is taking a page from sister brand Gap’s comeback.

ServiceNow (NOW) has been busy on several fronts, rolling out AI-driven cybersecurity products, deepening its healthcare partnerships, and bringing in a highly credentialed Chief Marketing Officer. For investors, this cluster of moves invites a closer look.