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Even with stocks only a couple of percentage points below record highs, global financial markets wobbled in August. Last week’s big focus was the continued rise in bond yields, thanks to ballooning government deficits, the monster wave of artificial intelligence debt, and inflation worries.

E-commerce, also known as electronic commerce or internet commerce, is a big industry with a bright future ahead. With online retail sales reaching nearly $5.8 trillion worldwide in 2023, industry analysts expect it to grow in the coming years [1]. Reports reveal that 56 percent of internet users buy something online every week [2]. 

Your CRM has the data. It knows who bought what, when they bought it, what they looked at before they pulled the trigger and which dealer closed the deal. It probably has years of purchase history, contact records and service intervals sitting in it right now. And if you’re like most equipment manufacturers, your marketing team barely touches it.