Browsing: Monetization

Content monetization has moved beyond the creator playbook. For B2B brands and publishers, the same underlying question now applies: once an audience trusts your expertise, which parts of that attention should become media revenue, recurring revenue, services revenue, or pipeline?

AdobeADBE is benefiting from accelerating artificial intelligence (AI) monetization across its creativity, productivity and customer-experience portfolio. This is strengthening ADBE’s ability to compete with MicrosoftMSFT and SalesforceCRM in AI-powered productivity and enterprise workflows. Adobe’s AI-first annualized recurring revenues (ARR) more than tripled year over year to above $500 million in the second quarter of fiscal…