Browsing: Metrics

As marketers finalize sports budgets for the upcoming hockey season, Relo Metrics, an AI-powered sports sponsorship analytics platform and a division of GumGum, today announced the release of its 2025-26 NHL Sponsorship Report. Ahead of the new season, the report serves as a manual, telling marketers where, when, and how to invest in hockey this…

If your SEO team is handing more of its work to AI agents, the metric you reward those agents for will matter more than the model you choose. Recent pieces from MIT and Stanford, read side-by-side, point to that conclusion, and each comes with a fix you can drop into next quarter’s plan.

SK Telecom will establish indicators to measure corporate trust based on customer experience.

Google Chrome is giving advertisers and publishers a new way to quantify just how ad-heavy a website feels to real users.

Water may be moving from an irrigation line item to the bargaining table as climate volatility and proposed European Union resilience measures raise the prospect oftradable water rights. A recent Rabobank assessment warns thatcrops with the highest financial returnscould gain better access, to the detriment of lower-value commodities.

Google Analytics for Small Businesses: Metrics and Set-Up Your free business.com+ membership unlocks exclusive tech deals and advisor supportJoin FreeAdvertising Disclosure

If you’ve been working in digital marketing for a while, you might remember the olden days of setting up absolutely mad RegEx filters in Google Analytics (UA) to exclude known bot traffic. It was a constant battle, but you’d end up with a pretty clean filtered profile alongside the one collecting the raw data. With…

Standard Metrics, the AI-driven portfolio management platform built for venture capital and private equity firms, has closed $20m in Series B funding as it pushes deeper into AI-powered tools for private market investors.

Standard Metrics has raised $20 million in Series B funding led by 8VC as the AI-driven portfolio management platform expands its technology for venture capital and private equity firms. Salesforce Ventures, Spark Capital, January Capital, First Trust Capital Partners, Socii Capital, Kindergarten Ventures, Calm Ventures and Gaingels also participated.

Understanding how your online store performs compared to competitors is essential for growth. Ecommerce conversion rates globally hover around 1.9-2%, but this varies dramatically by industry, device, and channel. Whether you’re measuring conversion rates, average order value, or cart abandonment, knowing where you stand compared to the market helps you identify opportunities and set realistic…