Browsing: Media

Between running day-to-day operations and managing admin work, marketing is the last thing many small business owners want to worry about. And it’s not because they don’t think it’s important. Rather, it’s because they don’t always have the resources for it, often lacking the budget to buy ad space and the staff to oversee elaborate…

The assumption that social media is primarily a consumer tool has cost many B2B businesses real commercial ground. Manufacturers, exporters, and wholesale suppliers that dismissed platforms like LinkedIn, YouTube, and WhatsApp as irrelevant to their buyer base are now watching competitors build sourcing pipelines through exactly those channels. Social media marketing has become a legitimate…

E-commerce snack sales are USD57 billion globally, only outpaced in growth in recent years by warehouse clubs, discounters and smaller distribution channels. Besides snacks’ high repurchase rates, “frequently bought together” and “buy it again” algorithms are disproportionately more effect…