Browsing: Measuring

What does it really mean for electricity to be affordable? Is it the total cost of a bill, the rate at which electricity prices increase, or the share of household income needed to cover essential expenses?  

As AI becomes a bigger part of customer service, efficiency is a key measure of its business value. But lower costs, fewer contacts, and faster interactions do not always show whether customers received the help they needed, or whether the journey improved

A company can introduce new software, train employees and report high adoption without making its operations more productive. Staff may complete individual tasks faster while customers still wait for the same approvals. A department may save time by passing additional work to another team. These outcomes can look encouraging in a project report while leaving…

The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around incrementality and AI optimization.

When an industry standard doesn’t exist, create one. It’s the mentality of a growing number of top experiential brands and agency partners who are embracing portfolio-wide measurement strategies to better track the often-long-range ROI of live events.

The National Confederation for Women Entrepreneurship (CONAF) is preparing a national barometer on women entrepreneurs’ access to finance in Romania. The barometer will assess access to finance for women-led companies. CONAF plans to use the data in dealings with banks, financiers and European financial institutions, Agerpres reported.

AI Overviews now appear at the top of a growing share of queries, and a meaningful portion of your audience asks AI Mode, ChatGPT, Claude, or Gemini instead of scrolling through search results. Rankings and clicks still matter, but they capture less of how people find and evaluate brands than they used to.

In February–April 2026, we ran a survey of 349 technical workers (including 87 software engineers, 71 researchers, 129 academics and PhD students, and 48 founders and managers) about their usage of AI tools. Compared to previous work, our survey is one of the more detailed surveys of technical workers’ self-reported gains from frontier AI tools.1 

For years, the basic argument for search engine optimisation (SEO) for law firms was relatively straightforward. Improve your Google rankings, increase search traffic and, hopefully, generate more enquiries. This model hasn’t disappeared, but it is definitely becoming much more complicated.

Marketing has always had a measurement gap. Dark social, word-of-mouth, a podcast mention that sparks a wave of branded search—none of these show up cleanly in a dashboard. Teams have always learned to adapt with incomplete data, fill in the gaps with proxies, and make do. Generative Engine Optimization (GEO) attribution feels familiar, but with…