Browsing: measures

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Sept 25 — The MADANI government is finalising follow-up measures to address the concerns of local micro, small and medium enterprises (MSMEs) affected by competition from foreign e-commerce platforms, said Prime Minister Datuk Seri Anwar Ibrahim

Havas has identified a gap that many brand teams may recognize but struggle to measure: AI can make marketing operations faster without making the customer experience more valuable. Its new Valuable AI Experience framework evaluates whether AI-enabled touchpoints deliver utility, credibility, and appeal, rather than simply whether they reduce cost or production time.

The Summer of Rogue AI is almost at an end, but humanity’s understanding of how to control the technology—and prevent it from wreaking havoc in the future—is still very much in its infancy.

On September 15, 2026, the Department of Finance released draft legislative proposals to implement the newly announced Productivity Mega Deduction, which will provide immediate expensing for a broad‑based range of depreciable property that is acquired and available for use after September 14, 2026.

The government has drawn up draft guidelines outlining 150 measures that should be taken to enhance cybersecurity for businesses managing critical infrastructure.

Brand spending on sports sponsorship is rising, but tracking the impact of those sponsorships is an increasingly heavy burden for the marketers tasked with getting the most out of their dollars. When a brand is active in multiple sports with different fan cultures, media footprints and cultural gravity wells, tracking their impact becomes even harder.

Following the success of the conference held on July 31, 2026 in Dong Thap province, on August 14, 2026, in Thanh Hoa, the Ministry of Industry and Trade continued to organize a conference to disseminate the Circular guiding localities in the Northern region to implement some criteria of the National Criteria Set for New Rural…

Google is now promoting YouTube creator partnerships on branded search outcomes, as well as on views, engagement, and subscribers, but the playbook making that pitch never explains how a brand without an internal data science team is supposed to measure it.