Browsing: measurement

A strong BI strategy keeps reporting, self-service and newer AI-driven experiences aligned around shared definitions, clear ownership and measurable business outcomes as analytical access expands across the organization.

Entertainment marketers are getting a new outcomes measurement tool for their toolbox.

CHICAGO, Sept. 8, 2026 /PRNewswire/ — Circana LLC today announced the addition of Meridian to its Liquid Mix™ offering. The solution combines Meridian’s open-source marketing mix modeling framework with Circana’s first-party data, AI capabilities and deep measurement expertise. Liquid Mix™ with Meridian gives advertisers another transparent, privacy-safe way to measure marketing effectiveness, optimize media investments and connect those…

In this industry, having a sound methodology can mean the difference between the success of investment strategies and being just another manager. Since 1996, DWS has used its own proprietary valuation methodology to analyze global companies, known as CROCI. According to Colin McKenzie, Head of the CROCI Strategy at DWS, it is not merely a…

Adjust and AppsFlyer are early partners on a Unified Attribution capability that is helping brands improve return on ad spend while cutting down cost per install.

A creator campaign can be a spectacular success for the creator and a quiet failure for the brand. The content travels, fans respond, engagement benchmarks rise, and the person on screen becomes even more memorable. Weeks later, the audience remembers the face, the joke, or the moment, but not who paid for it.

Markets were simply “there.” New York was New York. Dallas was Dallas. Marketers planned, measured and optimized media against the same geographic framework year after year.

In the first half of 2026, search behavior shifted under our feet, software valuations cratered on sentiment rather than proof, and companies blamed layoffs on AI long before anyone could show the receipts.

A single automotive test campaign produces hundreds of thousands of measurement recordings and hundreds of terabytes of time-series sensor data. This data is stored in binary formats like ASAM MDF4 and is traditionally analyzed with desktop tools such as NI DIAdem or MATLAB. Domain engineers like these tools for a good reason. They can focus…